PRIVACY POLICY

Ascent New Haven  |  ascentclimbinggym.com
Effective Date: March 2026  |  Last Updated: March 2026

Ascent New Haven ("Ascent," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, use our services, or become a member of our gym.

By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

When you create an account, purchase a membership, book a class, or contact us, you may provide:

  • Name, email address, and phone number

  • Billing and payment information (processed securely by a third-party payment processor)

  • Emergency contact information

  • Health or fitness information relevant to your participation in programs

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar tracking technologies, including:

  • Browser type and device information

  • Pages visited and time spent on the site

  • Referring URLs and general location data (city/region level)

2. Cookies and Tracking Technologies

We use the following third-party tools that may place cookies on your device:

  • Google Analytics — We use Google Analytics to understand how visitors interact with our website. This tool collects anonymized data about site traffic and usage. You can opt out of Google Analytics tracking at: tools.google.com/dlpage/gaoptout

  • Meta Pixel (Facebook/Instagram) — We use Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to reach people who may be interested in our services. Meta may use this data in accordance with its own privacy policy.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of our website.

3. How We Use Your Information

We use the information we collect to:

  • Manage your membership, bookings, and account

  • Process payments securely

  • Communicate with you about classes, events, promotions, and gym updates

  • Improve our website and marketing effectiveness

  • Respond to inquiries and provide customer support

  • Comply with legal obligations

4. Third-Party Service Providers

We work with trusted third-party companies to operate our business. These providers only receive information necessary to perform their specific functions and are not permitted to use your data for their own purposes. Our third-party service providers include:

  • Approach.app — our membership and CRM platform, used to manage member accounts, class bookings, and communications

  • Fullsteam (aka Approach Pay) — our payment processor, used to securely handle credit card and billing transactions (we do not store full payment card details on our systems)

  • Mailer Lite — used to send member newsletters and promotional emails

  • Customer.io — used to send targeted marketing emails and occasional SMS messages

  • Postmark — used to send transactional emails such as booking confirmations and account notifications

  • Google Analytics and Meta Pixel — as described in Section 2

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, and resolve disputes. If you close your account or request deletion of your data, we will remove your information from our active systems within a reasonable timeframe, subject to any legal retention requirements.

6. Children's Privacy

We recognize that some of our programs serve youth participants, including children under the age of 13. Where we collect personal information from children under 13, we do so only with verifiable parental or guardian consent, and we limit collection to information that is reasonably necessary for participation in our programs.

Parents or guardians may review, update, or request deletion of their child's personal information by contacting us directly. We do not use information collected from children under 13 for marketing purposes.

Members under the age of 18 must have a parent or guardian complete applicable waivers and consent forms prior to participation.

7. Your Choices and Rights

You have the following rights with respect to your personal information:

  • Access & Correction — You may request access to or correction of the personal data we hold about you.

  • Deletion — You may request that we delete your personal information, subject to legal or contractual obligations.

  • Opt-Out of Marketing — You may unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.

  • Cookie Preferences — You may adjust cookie settings through your browser or by using opt-out tools provided by Google and Meta.

Connecticut residents may have additional rights under the Connecticut Data Privacy Act (CTDPA). To exercise any of these rights, please contact us using the information below.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. Payment information is handled by PCI-compliant third-party processors and is not stored on our systems.

No method of data transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Links to Third-Party Websites

Our website may contain links to third-party websites (such as social media platforms or partner organizations). This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Ascent New Haven
Website: ascentclimbinggym.com
Email: info[at]ascentclimbinggym.com or Contact Us
Address: 470 James Street, Suite 004, New Haven, CT 06513